Creating an Integrated Marketing System

I was able to secure a contract for our firm to help a fiction and non-fiction book publisher develop an integrated marketing system. They felt that they did not present a consistent face to their customers. Every division was doing its own thing when marketing. They believed this to be inefficient, frustrating, and not cost-effective.

I and our team researched the firms’ front and backlist to get an accurate picture of the firms’ products, as well as the firms’ closest competitors. From this research we were able to determine that the companies marketing strategy was all over the place; but the main reason why the company did not have an integrated marketing system was the fact that the company had no real brand image. I was able to convince the company’s principals that they would have to first define a brand image for the publishing company. A powerful brand image would give the company a direction, a mission, and an image they could pursue.

We were able to develop a brand image by analyzing the companies past products at looking at what some of their closest competitors were doing. The key to accomplishing this was to look for a common thread in the publishing companies past published materials. After a brainstorming effort we were able to find it.

The new branding image for the company was that they would specialize in brand topics. They would create lines of books on various topics. This would be the companies branded image; the specialization of topics and very specific subjects that they would cover extensively. This process that I developed would also take less time and less money that what the firm had originally projected and what they were spending at the moment.

The new image gave the firm a direction that they could now pursue and would allow them to integrate their marketing system now that all of the personnel had a defined goal or mission that they could pursue. Some of the new titles that were created from this project gained critical acclaim; which helped them even more with their branding image. The company enjoyed an increase in profits by 150% over the previous year, by adapting this new marketing and branding plan.


About the Author

William F Dupree was the owner of IMPS (Interactive Marketing & Promotional Solutions Inc.) a sole proprietorship marketing firm located in New York City that specialized in developing interactive marketing, promotional and branding strategies for primarily publishing and publishing related businesses. Prior to founding IMPS in 2005 Mr. Dupree was a senior marketing manager at EDL Business Development Group for seven years. Before joining EDL he worked for Diamond Marketing Group where he developing sales strategies, branding, product planning, event planning, and created interactive marketing strategies for an assortment of businesses. William Dupree can be contacted at http://www.linkedin.com/in/wlliamdupree

Internet Home Based Business - How to Make it Really Pay Big Money

You can make your internet home based business pay big money by considering the following factors regarding the jobs available. Whichever job you choose, you can make it pay off handsomely by concentrating on doing the job and getting it right.  Part of getting the job right is to do what you enjoy doing.  You will be much more comfortable with the work and it will lead to a higher level of job satisfaction.  Of course, you will want to choose the work that will pay the best for the type of work you enjoy. In addition to the active work that you accomplish, consider looking at the passive job opportunities available with passive income.

Stay Focused

An important aspect of an internet home based business that pays money well is the ability to concentrate fully on the work that you are doing. This includes working during the time that you have set aside as work time and not doing procrastination type activities that will waste your time so that you are not being as efficient in your efforts as you should be to make the business pay. You will find that by staying focused, you may not need to work as long in order to accomplish the same amount of work.

Do What You Like

When you have an internet home based business that reflects your favorite activities and abilities, you are certain to be doing things you like to do and you are more likely to make the job pay. A person who is in love with the work they do will be paid not only financially, but in terms of job satisfaction as well.  It's important to love what you do in order to make it pay.  Choose only the job that is your passion and the financial benefits will soon follow.

Passive Income

Increase the income from your internet home based business by including passive income along with the regular income opportunities.  This is particularly applicable if you have created a web page or blog to showcase your home business. You simply add pay-per-click ads like those in Google AdSense program to your existing web site and gain the benefit of passive income from the proceeds of those ads.  The more traffic that comes to your web site, the more likelihood that your passive income will increase. All this is without any extra effort on your part.

Look for the best opportunities

Another factor that you must consider when you are deciding on the best internet home based business for you is that of income.  Yet, even though a higher income may make a specific job more appealing to you, it should not be the only factor that affects your choice.  You must consider all the opportunities that will come with a specific job in order to make the choice work for you. In other words, the highest paying per unit tasks may require much longer to complete each task, so it may not be the best opportunity for income.





About the Author

You should use the links and other information located at "http://www.goodinternetmoney.com" target="_self">http://www.goodinternetmoney.com to make sure you have the latest resources regarding your "http://www.goodinternetmoney.com" target="_self">Internet Home Based Business or "http://www.goodinternetmoney.com/Finding_The_Right_Internet_Home_Based_Business.php" target="_self">Home Based Business.

Work At Home Scams – 3 Ways to Avoid Being Their Next Victim

No doubt you have seen the over abundance of work at home scams that have popped up over the past few years, especially since the internet has been growing as fast as it has. Is there any way to spot the phonies and avoid becoming the scam artist’s next victim; and possibly losing your shirt in the process? You bet! There are some pretty obvious clues and a few that are not-so obvious ones too. Read on for 3 of the most common clues to look for.

Misspellings or Grammatical Errors

These two are a dead giveaway that you are looking at one of the many work at home scams that are floating around these days. Any company that is truly legitimate will have no spelling or grammatical errors in their correspondence. The best things to look for are misspelled words that you are very familiar with such as American; if this word looks like this: Amerikan… delete the e-mail as fast as you can. This is a very clear sign that this is a scam. Do not reply to these.

Requests That You Pay Any Type of Fees

You have probably been getting deluged with e-mails or printed advertisements that say you can earn money at home by providing information to those who have requested it or something like this. There is a very clear indication that this is one of the many work at home scams if you are being asked to send them money up front for any type of lists of people who are interested in the product or service! Another clear indication is that the company, individual or web site does not have the BBB – Better Business Bureau logo anywhere. This tells you that they are not who they say they are. More often than not, if you are being asked to pay a shipping and handling or a “processing” fee by one of these scammers all you are actually doing is lining their pockets at your expense and not getting anything that was promised. Sometimes if you do get the promised list; it was nothing that you could not have found on your own.

Processing Rebates

Believe it or not, this has recently become another avenue that has been taken over by work at home scams. While there are several very trustworthy and legitimate companies that need people that can go through the paperwork that customers fill out to get rebates on products; most of the people who do these jobs actually work in the company’s headquarters in the processing department. There are indeed legitimate positions out there for rebate processors who work from home; but these are few and far between. The key here is that you have to be extremely careful and read everything with a magnifying glass! Go over everything with a fine tooth comb! You will need to check with company that says that it is offering this position to a work at home person to be sure absolutely certain.





About the Author

Now that you’ve read all of this great information about avoiding those "http://www.goodinternetmoney.com" target="_self">Work at Home Scams, go and check out "http://www.goodinternetmoney.com" target="_self">http://www.goodinternetmoney.com for more great information about "http://www.youtube.com/watch?v=UUNIoyyFk8U" target="_self">Making Money From Home.  




Source: "http://www.articletrader.com/">ArticleTrader.com

Small Business Advice That You Need

Setting up a business requires certain formalities and responsibilities on the part of the owner. These include registration, planning, gathering funds, licensing, naming the business, choosing the location, etc. One the business is set up; there is no guarantee of its success or failure. It entirely depends on the owner to achieve the goals or lying back.

What Needs To Be Done?

A person who have started a small business is generally inexperienced and lacks knowledge about the know how of the market. In such condition, they can always seek help from business counselors or their seniors and experienced small business holders. The advice given by such people gives them the proper understanding of the business working. It also teaches the new businessman to deal with the various business situations.

Advice for Setting up a Small Business

Experienced small business holders and business counselors provide advice on certain aspects that help the new business owners in succeeding. These include-

Make Sure of Your Deals: Always be careful while trusting or making deals with the other company. Deal with stable and steady companies to avoid any future crisis.

Be Responsible: Being the owner of the business, it is your responsibility to have a strong managerial structure. Therefore you need to lead by example by being focused and clear-sighted. Also, it is your responsibility to keep your co-workers motivated and inspired. This can be done by giving them regular incentives.

The Perfect Location: Choose the perfect location for your business that is easily accessible to the resources, clients, and customers. This will prove beneficial in lowering your costs and increasing your sales.

Keeping the Perfect Financial Status:
The success or failure of a business is highly affected by its financial status. Perform regular cash flow forecasts that will help the business in forecasting the income and expenses for the future. For a stable financial status, always follow a well-crafted business plan.

Be confident: Setting up a small business, if done in a systematic way, will show fruitful results in a very short period of time. As the business owner, you need to be confident of your success and motivated to perform well.

Interaction: Your business is the reflection of your personality and working. Be positive in your interactions and supervisions with others at work place. Provide proper vision to your employees with the assurance of your support, which will result in attaining success.
Updated Resources: It is advisable to use resources that are updated and high technology based. A proper training to your staff about the new resources will not only increases their productivity but will also benefit your business.

Beneficiary Advices

The various advices given by counselors and professionals are beneficiary and help the small businessman in avoiding the various set backs that a business may face. The suggestions given by professionals are based on their owned faced situations and therefore their experienced advice will only benefit the immature businessmen in avoiding any future problems related to the business.




About the Author

James Copper is a writer for http://www.bigstrategies.co.uk where you can find help with marketing strategies



Source: ArticleTrader.com

Tips for maximizing Your Google AdSense Revenues

Despite what you may hear, the Google AdSense program is not for everyone. There are some types of web sites that do poorly no matter how hard the owners try, and there are others that should be doing well but the webmaster simply isn’t putting in the effort to make things happen.
Here are some tips to make AdSense work better for you. If you do them all and you’re still not having any luck, then you just might be running one of those sites that don’t make money

1. Determine if your visitors are “in the mood”

Like I mentioned at the top of this article, some web sites just don’t work with pay-per-click programs. The best performing sites fall into one of these categories:

• Sites where users go and expect to buy something while they are there.
E-commerce sites fit the bill here..
• Sites where users go to find specific information on something that they want to buy now. Music and video review sites, vacation information sites, resume building sites, etc. You don’t have to actually be selling these types of things; your site can just be a mecca for information pertaining to these things. Then, when the visitor comes to read your content, they are more likely to click on your ads.

• Sites where people who have disposable income and a credit card like to visit.
This includes sites with money management, investing and lifestyle content.

• Sites that draw a large amount of new users every day. Free coupon sites and “How to” sites are good examples.
• Sites where people go who expect to read ads. Classified ads and shopping comparison sites fit into this category.

2. Make sure that your visitors don’t feel that you just want to grab their money Give them plenty of relevant and well-written content. If writing isn’t your best skill then hire someone to do it for you. Good content brings steady traffic and steady traffic pays the bills.

3. Play by the rules

Google has some very specific Terms of Service (https://www.google.com/adsense/policies) for participating in their AdSense program. Learn those rules and follow them so you don’t lose all of your investment by getting shut out.

4. Use the tools that Google gives you

Google gives you tools for determining the best keywords for your site, measuring ad performance, and setting up different ad “channels” for fine-tuning
ad results. These guys and girls are the 800 lb. Gorillas in the Pay-Per-Click market. They didn’t build these tools just to keep their programmers busy. Take advantage of their knowledge for they are very big and you are not!

5. Tweak, fine-tune and then tweak again

You should never be happy with your AdSense performance. If it’s good, then you
need to make it great. If it’s great then you need to make it amazing. If it’s amazing then you need to take it to the UPS club. The UPS club? Google sends all
checks over $10,000 per month to the webmaster via UPS overnight delivery. Now there’s a club that I wouldn’t mind belonging to.

6. Get more traffic

No matter how much traffic you have, you need more. More eyeballs translate to
more clicks. Even if you’re only pulling a 2% click-through. That’s a lot of
clicks when you have thousands of visitors each day.

7. Experiment with new keywords

New keywords can bring new ads and new eyeballs along with it. Set up some new pages on your site and experiment with different content. Once you get something that’s working then refer back to Tip # 5.

You can see results in near real time when you use Google’s AdWords. Don’t be
afraid to be different. If something that everyone else is doing doesn’t work for you, then invent something that does work and get it on your site.

About the author:
Diane provides marketing and internet profit tips.
For more Google AdSense tips, visit http://www.adsense.deeljeabiz.com
Email : deeljeabiz@gmail.com


Circulated by Article Emporium
by: Diane Nassy

How to Write Adsense Article

Here are few useful tips for beginners and those who want to write articles for adsense. You can make money online through your articles as well as you can drive traffic to your website by submitting your article to article directory and placing a link back to your website at the resouce box of your article.

Write a Good Attractive Title

You may write a good and useful article for the internet users but if your title is not attractive and if it does not clear what the contents are there in your article then the chance of hitting your article by the readers will be very less. Try to catch the eye of the visitors by giving a good and very attractive title to your article. I have seen article with attarctive title and gone through that article and at the end I could found that the contents of the article is not that much useful as the artilce title looks like. But the writer of the article has been successfully drawn the attention of the visitors by giving a good and attractive title
Your title should be at least three words. It should not be so tiny that the reades will not get an idea of what you are going to tell in the main content. Try to avoid few characters like and, of, at. You may use those characters but it should be minimum. Your article title should have the main keyword included in it. You can get the list of keywords from any free key words generation tools and you may use one of it in your aticle title. The keywords simultaneously shoudl appear in the main poriton of the article several times.

Content of Your Artilce

As it is told that content is the king. You should have fresh and useful content for your artile. Do not use content already availble in the internet. You can read any article availabel in the internet marekt. Then make a research on the subject on which you are going to write something. You can update your knowlede but do not just copy somebody's work already published in the internet. If you copy anyone's work then you may be prosecuted uder law at the same time you will not get good visitors to your aricle. Normally organic search engine like google and Yahoo will thourhg your article from their list as duplicate content.

Size of Your Article

The size of your article should be atleast of 400 words minimum and at this rule is not the rule of thumb. You can make your article long enough if the theme of your artilce demands so.

Make Your Artile Vivid and Live

Express your idea in such an way that it should be life and vivid to the readers. The way you should write that readers should feel as if your are talking live to them. There should be an one to one conversation between you and your readers through your article.
Note: Here is the link to download a free article writing software. I have used this free article writing software. This is very useful for beginners who want to write good adsense artilce or any article to get more visitors and make money through article writing. You can check it out and downlaod it. I could not found any threat along with that free article writing software.